What makes our semi-permanent colors different from other brands is the consistency and vibrancy. Our unique creamy viscosity makes it easier to apply and saturate the hair, which also means you use less product to get full coverage. Also, all our colors are highly pigmented which gives a bold vibrancy to them. Even our pastels have guts to them, they're not flimsy. Long lasting vibrancy, Deep saturation, Beautiful fade, Fast smooth application, Conditioning & detangling formula, Intermixable & customizable, No bleed formula for next-level blending, Vegan formula & no animal testing, Gluten, ammonia & paraben free, MEA free & PPD free, Includes Rice Protein to bind moisture and add incredible shine and strength.

Product Description

IS ON A MISSION

We launched our hair color brand in April 2023. Within a year we were distributed in 27 countries with the most elite distributors in the world. was founded by David and Alexis Thurston. They’ve assembled a creative team around them full of missionaries, not mercenaries. What mission are we on? To prove there is a better way for a brand to behave in the beauty industry and a better way for a brand to work with the artist community. The majority of our team have spent the majority of our lives working inside of a hair salon.

From the brand